Internet marketing is, without doubt, one of the best business opportunities of this day and age. Anyone can start their own online business from their own home with little financial investment, very low running costs and with the potential for generating very significant earnings. It is probably the fastest growing and most profitable business around. Compared to most offline business ventures, internet marketing leads the way for entrepreneurs wanting to escape the imprisonment of employment. At first glance an online business would seem to be the perfect way to make money with relative ease. However, is that really the case?
The failure rate amongst those who set out to seek their fortune via the internet is very, very high. Why is that, given the basic simplicity and the huge potential of the business? Many internet marketers have become millionaires in a few short years whilst many others have fallen by the wayside without earning a penny. How can this be?
The first thing to say is that the business is simple with a clear plan to follow. We hear so often: “Learn the plan and follow it and you can’t fail!” In essence this is true. If someone fails it is not the fault of the business plan which continues to work brilliantly for many, many people every day. So what is it that leads to failure for so many who start out with great enthusiasm and high hopes only to come off the rails, often at quite an early stage?
Reason No. 1 is almost certainly a refusal or inability to learn the business. Nobody can have realistic ambitions about running their own café if they don’t first learn how to cook. All the skills required to be successful as an internet marketer can be learnt by anyone prepared to take the time and commit to the learning process. If you are able to find a mentor to help you in the early stages this will be of great help. Hand in hand with this goes commitment without which failure is certain. Internet marketing is a business and must be treated as such. If someone treats it as a hobby, it will never become anything else, and certainly will not generate any worthwhile income.
Reason No.2 is setting out with unrealistic ambitions. Rome wasn’t built in a day and neither was a successful online business. Some of the dubious claims we encounter on the internet should be taken with a pinch of salt. Don’t believe claims of many thousands of pounds of earnings within the first 30 days or so. I imagine it has happened on very rare occasions but don’t expect it to happen – because it almost certainly won’t! A lack of patience can often lead to people giving up. Because they set their sights too high at the start, when the business does not meet those high expectations many give up in disgust
Reason No.3 is a failure to plan. The best laid plans are the step by step variety. When the business is new it is often very difficult to predict how long a particular step may take. However, take one step at a time and you will reach your goal, however long it takes. There is a saying: – “Fail to plan and you plan to fail”. Follow the path travelled by many successful marketers before you and you will get there in the end.
Reason No.4 is a lack of investment. This is not just financial investment, but the investment of time and energy too. An internet business can be set up for a fraction of a traditional offline business but some financial investment will be required at some stage. This will most likely be necessary when it comes to promoting and advertising. There are ways to promote your offers for free but paid advertising will get much quicker response and will more than pay for itself very quickly. The investment of time and energy will be required in the learning process and in the creation and promotion of products or services.
If you really want to set up your own home business with the potential to give you the freedom you crave and a lifestyle to match, internet marketing could well be the answer. However, do remember the points raised in this article or you could be yet another statistic in the failure column.
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