What are Private Label Rights? When it comes to sourcing products to sell online, private label rights provide a rich resource of options. PLR products can come in the form of e-books, manuals, reports, articles, audio or video files even CDs and DVDs. They are readily available and can provide anything from full products to smaller items for free bonuses. Some are free to get hold of whereas some require a financial investment. In this latter case, the money involved will usually be a fraction of what the item is actually worth to a marketer. Whatever your marketing needs, you can find a way to make money with Private Label Rights.
The simplest form of private label rights products comes in the form of articles or e-books. These will be available for a tiny financial investment, indeed, often free of charge. They can be used in almost any way you wish. Article marketing is a very popular way to promote products. It is particularly attractive to new internet marketers who have little capital available because it is totally free. PLR can provide the perfect way to produce articles which are also free. By using one of these prewritten PLR articles as a template, anyone can rewrite it and make it their own. It takes very little practice to master this and produce a very presentable ‘new’ article.
These articles can also be gathered together to form a brand new product in the form of an e-book. Apart from a little tweaking of the original articles it is possible to put together a quality e-book of a very reasonable length to sell for a decent price. The only financial investment, if you use article marketing to promote your e-book, will be the purchase of a domain name and the creation of a single page website to sell it. It really could not be easier to make money with Private Label Rights.
It is at the higher end of the business that PLR can become a very substantial earner. This, however, does require more input in terms of time and energy as well as a bit more financial outlay. Some of the more substantial PLR products can be purchased under licence to sell on to your customers. The really valuable licence is the “Master Rights Licence”. This can provide products in any of the usual formats but will often be sets of DVDs, CDs, substantial written courses, etc, items which have a very significant value because of the information they carry.
Master Rights Licences give the purchaser the right to do anything with the product they wish, – within reason. (The licence will clearly state what you can and can’t do) The artwork can be changed; the product can be given a new title; etc. They can be completely rebranded to create a totally new product. Just like the supermarkets’ “own brand” labels are not really their own at all, they are provided by manufacturers who simply create different packaging for the supermarket.
The work necessary to rebrand these products can be done at home or outsourced if you prefer to work that way. All these products can be produced in response to orders so there is no need to hold stock. This is particularly helpful if you run your business from home.
Anyone can make money with private label rights whether at the cheaper end of the spectrum or at the high ticket end.
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