Write Killer Headlines

In every form of marketing everything you do will be designed to produce a specific outcome, to get “a most wanted response” – to use a saying widely [...]

Best Practice in Website Design

Designing a website should always be done with great care. If you don’t think things through in detail before you actually begin the building process, your [...]

Marketing Copywriting Skills

Copywriting is one of the key skills in running an online business. Communication in any form of business is a critical issue. A shop owner will come face to [...]

3 Essentials Of Building An Opt-in List

When it comes to building an opt-in list the crucial necessities are strategy and patience. There is not really a great deal of hard work required but the time [...]

Sales Letter Ending

First of all, a general comment about writing a sales letter; - “The clue is in the title”, as the saying goes. Always treat your sales letter as a letter, [...]

Creative Internet Marketing

It might seem odd that creativity should play a part in any form of marketing. Marketing, after all, is simply about selling products or services to customers [...]

The Internet Marketer’s Manual

I have been writing articles on subjects related to internet marketing for quite some time. I have now built up quite a library of these articles. It occurred [...]

Copywriting for Internet Marketing

As the name, 'internet marketing’, implies, the business is about two things. These are rather obviously, the application of marketing skills using the [...]

Compose a Sales Letter

My background is as a musician. I am primarily a professional oboist and composer. When writing a new piece of music, the pre-planned “form” of the [...]

Putting Together a Sales Campaign

First of all, an apology to my regular readers for being a bit intermittent with my postings over the last few days. I am currently putting together two [...]