Write Killer Headlines

In every form of marketing everything you do will be designed to produce a specific outcome, to get “a most wanted response” – to use a saying widely [...]

OTT Headlines

I came across a headline today on the internet which made me both giggle and cringe. It said: “An Online Millionaire Plan: Basics of Earning Millions Online [...]

If Your Headline Doesn’t Work, Your Business Doesn’t Work!

Online business is about information. A visitor to your website will almost certainly have some sort of problem to solve. They may be looking for a way to [...]