headline
Write Killer Headlines
In every form of marketing everything you do will be designed to produce a specific outcome, to get “a most wanted response” – to use a saying widely [...]
OTT Headlines
I came across a headline today on the internet which made me both giggle and cringe. It said: “An Online Millionaire Plan: Basics of Earning Millions Online [...]
If Your Headline Doesn’t Work, Your Business Doesn’t Work!
Online business is about information. A visitor to your website will almost certainly have some sort of problem to solve. They may be looking for a way to [...]