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Distance Selling Online
All business is about exchanging products or services for money. This is rather an obvious statement to make to open this article, but no sales = no money = no [...]
Always Under-Promise & Over-Deliver
The above title is an axiom reiterated many times in the sphere of internet marketing. Apart from the purely business perspective of the saying, it is an axiom [...]
The Three Steps of Internet Marketing
I’ve just been watching a presentation by internet marketer, Chris Farrell. Chris was formerly a radio presenter in London before deciding on a change of [...]
Traffic Jam
When the M25, the London Orbital Motorway, was opened by Margaret Thatcher on October 29th 1986 (just over 30 years ago; it seems much longer!) it was heralded [...]
How to Turn Browsers into Loyal Customers
This is an area which is at the heart of much of what we do as internet marketers. Issues relating to this have inevitably raised their heads in some of my [...]
The customer is always right
It doesn’t take anyone new to internet marketing long to come to the realisation that the List (Customer Database) is a core issue of any online business. [...]
Email Marketing – Most Wanted Response
One of the most effective of all the ways to promote your products or services online is through the use of email marketing. Sending an email costs nothing so, [...]