sales letters

Copywriting for Internet Marketing

As the name, 'internet marketing’, implies, the business is about two things. These are rather obviously, the application of marketing skills using the [...]

Sales Letter Sign-off

First of all, a general comment about a sales letter; - “The clue is in the title”, as the saying goes. Always treat your sales letter as a letter, as if [...]

Putting Together a Sales Campaign

First of all, an apology to my regular readers for being a bit intermittent with my postings over the last few days. I am currently putting together two [...]

Landing Page Do’s & Don’ts

First of all let’s ask the question: “What is the purpose of a landing page?” A visitor will almost certainly arrive on a landing page having clicked a [...]

Communication – How to get your message across

Anyone who is in the business of communicating information to others will have a basically similar approach; - if they are to be successful that is! Teachers, [...]