As the name, 'internet marketing’, implies, the business is about two things. These are rather obviously, the application of marketing skills using the [...]
When beginning to create an online business a key fact which needs to be understood from the start is that a long term business demands that you generate [...]
Once upon a time in a country very much like this one, there was a beautiful girl called Cinderella. Now, Cinderella desperately wanted to go to the ball at [...]
In the words of Alexander Pope, “To err is human; to forgive, Divine.” I’m sure most of my readers will recognise that quote which actually dates back to [...]
Many people will enthusiastically embrace the concept of internet marketing. They will explore the possibilities and say to themselves: “I’d like some of [...]
I have encountered a couple of people who fall into the latter category, people who ‘live to work’. One former boss of mine comes readily to mind. His work [...]
The first step in selling online is, fairly obviously, to bring people to our websites so that we can talk to them. There are a variety of ways that we can [...]
Exactly how do you define success? That is a question which would draw a wide variety of responses. Some people would think in terms of life-style, some in [...]
The vast majority of new marketers in an online business will be sole traders. The very nature of internet marketing makes that almost inevitable. Throughout [...]