online sales
The Perfect Internet Product
How would we define the perfect internet product? The first and fairly obvious attribute would be that the product should be something that the customer [...]
People Love to Buy, But Hate to be Sold to!
I came across this headline phrase earlier today. It immediately caught my attention and set me thinking. My first thought was that it is most definitely true. [...]
Sales Letter Sign-off
First of all, a general comment about a sales letter; - “The clue is in the title”, as the saying goes. Always treat your sales letter as a letter, as if [...]
What are the Key Components of a Successful Sales Letter
Writing an effective sales letter is very important in making online sales, and yet it isn’t a particularly easy thing to do. It is one area of an online [...]
Your Opt-in List is Your Online Business
With any aspect of human endeavour it is rather important to know exactly what you are doing and why. This is true whether you are dealing with personal [...]