copywriting

Write to entertain as well as to inform your readers

Whether you are writing for a webpage, an ezine article or a sales letter, try to entertain your readers as well as inform them. By entertain I don’t mean [...]

The Internet Marketing Start-up Kit

The idea of running a business on the internet has attracted many people in recent years. At a time when the vast majority of people around the globe have, at [...]

The Three Basic Principles of Internet Marketing

I was reading an article by another writer recently who reduced the whole process of internet marketing into its simplest form. It reminded me of maths lessons [...]