Many years ago I bought a jar of coffee in a local supermarket. I knew exactly what I was looking for and scooped a jar confidently off the shelf and into my basket. Later that day I opened the jar and made myself a cup of the steaming stimulant. Imagine my shock when I took my first mouthful only to find a very different taste to the one I was expecting. I turned to the coffee jar which appeared exactly the same at first glance as the coffee I usually bought. It was at that point I realised that I had been blatantly misled by the supermarket. The coffee was actually their own-brand product which had been packaged in such a way as to look identical to a popular instant coffee of the day. I will not mention names at this point (to protect the guilty) but the jar was the same shape, the top the same colour and the artwork identical apart from the omission of one word on the main label. I had basically been conned into buying an inferior coffee with a rotten taste.
In internet marketing we often use rebranding as a means to present an existing product in a new way, giving it our own unique slant. However, there is never any intention to deliberately mislead our customers as we always deal in quality. The rebranding is not a ploy to fool people into buying inferior quality. If any marketer attempted to do that it would almost certainly sound the death knell of his or her particular business. “Internet marketers always under-promise and over-deliver”; that is one of the key axioms of the business.
It is in dealing with Private Label Rights that rebranding is especially useful. PLR products whether downloadable written material (e-books, manuals, etc.) or physical products (CDs, DVDs or printed reports) come with permission to present them in our own way. This is very helpful when we are wanting to promote a clear company image to our potential customers. With many of these PLR products we are allowed to change the title, redesign the artwork, edit the content, break up e-books or DVD sets into smaller items for sale, combine several articles to form a newsletter, etc. We are still offering exactly the same high quality but presenting it in our own way.
In the case of e-books you will need to create your own cover. For promotional purposes a 3D mock-up using that same cover image is a very eye-catching element in a sales page or on a website. There are ways to do this yourself as well as many companies on the internet who will do it for you for the price of a pint. Most PLR e-books will come with both a PDF version and a Windows version. If you are rebranding then the Word version is the one to work with. This will enable you to add your own cover as well as your own headers and footers to each page to really make the book your own. Once completed, it can be converted into PDF format for selling as your own product. This is an easy process which still maintains the quality of the original.
With rebranding CDs and DVDs, adding a new title and new artwork will transform them completely into your own product. Investing in a printer which has the facility to print “printable” CDs and DVDs is money well spent. You can produce discs of professional quality with ease. There is also software available to print covers for the cases and any inserts you wish to include. With very little effort and even less financial outlay it is possible to present a highly professional product working from your spare room.
For more information on this and related topics please visit: http://www.internetmarketingmanual.com.