Internet marketing probably has the greatest potential of any business ever conceived. The potential for making high profit margins is well recorded and all for very little initial investment. An online business can be up and running very quickly indeed and a substantial business can be developed from your kitchen table. Many are being attracted to the concept of working entirely for themselves away from the traditional workplace. At first it seems almost too good to be true.
Despite the golden opportunity offered by an internet business it is estimated that over 90% of people who start up an online marketing business will fail to make a go of it. For every success story there are many, many who just don’t make the grade. Why should this be the case? The basic business plan is straight-forward, the potential is huge and the marketplace easily accessible.
I would suggest that the biggest problem, especially in the early stages, is that expectations are too high. The opportunity to make very significant income is unquestionably there, but it will not happen overnight. Internet marketing is not a get-rich-quick scheme. It is a business which, like any other, must be planned and built brick by brick. Setting goals which are unrealistic at the start will lead to frustration and loss of motivation as the targets are not met.
Having a step-by-step business plan will help you keep things in perspective; be patient, be methodical and persevere. Draw up a plan, follow the plan and don’t try to overreach yourself. It is the lack of instant success which accounts for many who fall by the wayside. Don’t expect to become wealthy in a few weeks, because it won’t happen. It takes time and you must be prepared to be in it for the long haul. Those who just don’t have the patience and sense of purpose will not come up to scratch.
There are many different facets to internet marketing and it is important to develop the knowledge and the skills required. Keep up with the technology which is developing daily. Hone your writing skills. Study exactly how the internet works in the terms of your business and how a website fits into the overall scheme of things. My background is as a musician. I could never have been successful in that particular discipline if I had not learnt how to play my oboe to a professional standard. If you wish to succeed as an online marketer you must learn how to market online.
All this takes time and effort. Many who fail in their business simply do not have the commitment or the patience to see it through. They begin with a flourish and are full of optimism but just can’t maintain that initial energy. Eventually, the inevitable happens and they give up. Promise yourself that you will never give up! Keep reminding yourself of what this wonderful business opportunity can give to you and your family.
To sum up, the reasons why people fail to make the grade in internet marketing is down to them and not to the business. The business works and works well, as many are proving every day of their working lives. If you don’t have the right mind-set; if you expect too much from the business at the start; if you fail to learn the business and fail to plan, you are very likely to be one of the 90% who are lost overboard.