Some years ago, in my early music career, I was on a concert tour in mid-France. I was travelling as a member of the chamber quartet, “Collage” with whom I played for 20 years. We did many concerts together all over the UK and undertook tours to mainland Europe. During the course of this particular tour, we performed an evening recital in a church in a small town in the Pre-Alps area of central France. The concert was very successful and we were all feeling very good about things as we left. We were driven several miles in the dark to a large house where we were shown to our rooms. After a long and tiring day I fell straight into bed and slept soundly until morning. I awoke to the wonderful smell of French coffee drifting through the house. In the distance a recording of a Mozart Piano Concerto further enhanced the atmosphere as I gradually surfaced from sleep.
I washed, shaved and dressed. The large windows in my room were, like many windows in the region, covered with large wooden shutters. I opened the windows wide and then swung open the shutters. I can remember the moment clearly; before me was a glorious Alpine valley bathed in spring sunshine. I remember well, just standing there looking down on the stunning view as Mozart caressed my ears and the smell of the coffee tickled my nostrils. It was one of the most indelible memories from the whole of my varied musical career. Three of my five senses thrilling simultaneously; it’s a moment I shall never, ever forget.
People from many different walks of life have similar experiences imprinted on their memories. Situations like the one I described above are very often associated with success either directly or indirectly. It was after years of work and study that I reached the professional standard of playing which opened up the opportunity to play with a high quality group like Collage and to go on such a successful concert tour. That magical morning moment would never have occurred had I not put in the hours, months, years of practice to get to that stage in my life.
“If anything is worth doing it is worth doing well” says the proverb. In an internet business that is so true. If you are to get those memorable moments in your business life, you must commit to the process of learning and acquiring the skills you need to be a success. The thrill of making your first sale; the realisation that the product you have just launched is going to be a winner; the first time your bank account swells by £1000 per month; all these are things which will stick in your memory, – but they have to be worked for. As I said in an article a few weeks ago, owning a piano doesn’t make you a pianist. Until you put in the work to learn how to play it, it is merely a nice piece of furniture.
The reason why so many people fail in their attempt to build an online business is because they are simply not prepared to put in the necessary effort to acquire the skills required to do the job well. How long it takes to succeed will vary enormously from one person to another because we are all starting from a different place. How long it takes really doesn’t matter. If you commit to the journey you WILL reach your desired destination. The business is not difficult but, as with my music, you must commit to the practice, put in the miles if you are to realise your potential. In the world of Keep Fit, we often hear the quote: “No Pain – No Gain”. This axiom can be applied to many areas of human endeavour and internet marketing is definitely one of them.
If you want to experience the true beauty of the Lake District, the Peak District or the Highlands of Scotland you first have to climb the mountains. Only then will you put yourself in a position to gain the very best views.